Survey

Survey: Resolving issues from brands

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

What is your preferred way of getting an issue resolved with a brand?

Here’s a look at last week’s results where we asked users about shopping on Pinterest.

The results are very interesting.

  • As evident from the above chart, most of the respondents (60%) don’t use Pinterest for shopping. Only 40% of the respondents, said they use Pinterest for shopping.
  • Pinterest shopping is an emerging feature and hence there is a lack of awareness among the audience about it.
  • Considering the numbers, brands should firstly make consumers aware about this feature and then integrate it in their strategies to target audience to maximize reach.
  • Pinterest’s in-built image search feature is very interesting that makes search easier for customers, helping them to save time and allowing brands to drive traffic from the right audiences.
  • Brands should take an initiative to encourage consumers to use this feature that will help them to get more visibility as well as boost their sales.

 

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Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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