When you want to buy any product, where do you begin your research?
- Most of the respondents (46%) prefer all of the above options when it comes to exploring products on e-commerce websites followed by brand (18%) while some of them like to explore by discount (14%).
- Few people also search for products by price (10%), by ratings (4%) and by latest arrivals (4%) on the e-commerce websites.
- Since a lot of consumers use the brand filter for buying products, marketers can design their branding activities to win and retain customer loyalty.
- Many people also look for discounts on e-commerce websites. Marketers have a tremendous opportunity here to play around with discounts and pricing strategies to attract the masses and boost sales.