Survey: Research for product purchases

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

When you want to buy any product, where do you begin your research?

Here’s a look at last week’s results where we asked users about how they explore products on e-commerce websites.

We got some interesting results here.

  • Most of the respondents (46%) prefer all of the above options when it comes to exploring products on e-commerce websites followed by brand (18%) while some of them like to explore by discount (14%).
  • Few people also search for products by price (10%), by ratings (4%) and by latest arrivals (4%) on the e-commerce websites.
  • Since a lot of consumers use the brand filter for buying products, marketers can design their branding activities to win and retain customer loyalty.
  • Many people also look for discounts on e-commerce websites. Marketers have a tremendous opportunity here to play around with discounts and pricing strategies to attract the masses and boost sales.
Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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