Survey

Survey: Preferred thing to do on LinkedIn

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

What do you use LinkedIn the most for?

Here’s a look at last week’s results where we asked users about their mobile device usage for playing games.

 

We got some interesting results here.

  • More than half of the respondents (64%) said that they play games on their mobile devices daily. While 13% of the respondents prefer playing sometimes. 7% respondents said they play games on a weekly basis.
  • 16% of the respondents said that they never play games on their mobile devices.
  • For brands, there is a great opportunity to reach out to the people who do not play games on mobile and create an effective and actionable mobile marketing strategy to influence this set of customers & induce them to play and possibly convert them into loyal customers.
  • A lot depends on how marketers choose to capitalize on these opportunities. A mix of acquisition ads, retention & remarketing strategy can help in building loyalty. Also, great content can drive great engagement.
  • Advertisers also have an opportunity to show in-game ads to reach out to the users and further attract them towards their offerings and boost conversions.
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Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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