Survey: Preferred thing to do on LinkedIn

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

What do you use LinkedIn the most for?

Here’s a look at last week’s results where we asked users about their mobile device usage for playing games.


We got some interesting results here.

  • More than half of the respondents (64%) said that they play games on their mobile devices daily. While 13% of the respondents prefer playing sometimes. 7% respondents said they play games on a weekly basis.
  • 16% of the respondents said that they never play games on their mobile devices.
  • For brands, there is a great opportunity to reach out to the people who do not play games on mobile and create an effective and actionable mobile marketing strategy to influence this set of customers & induce them to play and possibly convert them into loyal customers.
  • A lot depends on how marketers choose to capitalize on these opportunities. A mix of acquisition ads, retention & remarketing strategy can help in building loyalty. Also, great content can drive great engagement.
  • Advertisers also have an opportunity to show in-game ads to reach out to the users and further attract them towards their offerings and boost conversions.
Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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