Survey

Survey: Preferred Duration of Promotional Video

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

For how long can you watch a promotional video?

Here’s a look at last week’s results where we asked users about your preferred e-commerce website for shopping.

The results are very interesting.

  • Most of the respondents (52%) said that they prefer shopping from the same websites while about 37% of them shop from the same e-commerce platforms occasionally. Around 11% of them don’t shop from the same set of portals.
  • The results give a clear indication to marketers that they can choose ‘top of the funnel marketing strategy’ to encourage the visitors purchase the desired product. There is also a high possibility that the prospects who are aware about the brand might have a purchase intention that can further boost conversions.
  • Marketers can conduct a quality audience analysis, which can assist them in designing an efficient e-commerce marketing plan. Brands need to ensure that the pricing and positioning is unique and should provide real value to their target audience.
  • Brands can also devise brand awareness strategies that don’t generate immediate conversions but can help in building a loyal set of customers for the future.
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Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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