Survey: Online political advertising – influential or not?

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

Do you find online political advertising influential?

Here’s a look at last week’s results where we asked users if they use a smart TV.

The results are very clear from the chart above.

  • As you can see, about 67% of the respondents use a smart TV while only about 32% of them don’t
  • It’s pretty clear that most of the consumers are moving towards the digital platforms for their entertainment needs
  • Digital content creators surely have a good chance of designing more content that appeals to the audience
  • TV content creators surely need to strategise and work on creating content appealing enough to attract the digital-savvy consumers to the traditional TV mode
Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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