Survey: How vocal are we about our shopping experiences online?

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

After purchase of a product, what kind of information are you most likely to share online?

Here’s a look at last week’s results where we asked users about in-video ads.

The chart is very clear about users’ patience for viewing ads within videos.

  • A majority of the respondents are ok to view ads up to 5 seconds (40.74%) and up to 10 seconds (35.18%)
  • A very small number of respondents (7.41%) said that they are ok to view ads up to 1 minute while the rest (16.67%) aren’t really affected with any length of ads
  • Clearly, people don’t really like lengthy ads and prefer shorter, crisp ads that can deliver the brand message while not causing a major interruption to their video viewing experience
  • Marketers can take clues from this and work on creating shorter ads to communicate better with their target audience

Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
Survey: Shopping on Pinterest
Survey: Using LinkedIn for Professional Networking
Survey: Deals and special offers trigger mobile sales for Indians