Survey: Exploring the ‘Shop’ tab on Instagram

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

Do you visit ‘Shop’ section on Instagram?

Here’s a look at last week’s results where we asked users about their preference to use LinkedIn.

We got some interesting results here.

  • As you can see, most of the respondents (32%) said that they prefer reading articles/updates/industry news on LinkedIn while 29% of the respondents said that they use the platform to connect with people. Around 26% of people search for jobs on this platform.
  • About 7% of respondents research about the company, while a small chunk of people (6%) have other reasons to use this platform.
  • Brands/Marketers have a great opportunity to reach out to their target audience through this platform and create brand awareness and drive leads.
  • A robust strategy with a mix of contents like informational blogs, industry news & research, quick tips and company updates can help in LinkedIn’s marketing plan. Marketers can keep a track on LinkedIn Analytics to check what content works for them over time and make the necessary adjustments.
Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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