Do you visit ‘Shop’ section on Instagram?
Here’s a look at last week’s results where we asked users about their preference to use LinkedIn.
We got some interesting results here.
- As you can see, most of the respondents (32%) said that they prefer reading articles/updates/industry news on LinkedIn while 29% of the respondents said that they use the platform to connect with people. Around 26% of people search for jobs on this platform.
- About 7% of respondents research about the company, while a small chunk of people (6%) have other reasons to use this platform.
- Brands/Marketers have a great opportunity to reach out to their target audience through this platform and create brand awareness and drive leads.
- A robust strategy with a mix of contents like informational blogs, industry news & research, quick tips and company updates can help in LinkedIn’s marketing plan. Marketers can keep a track on LinkedIn Analytics to check what content works for them over time and make the necessary adjustments.