Survey

Survey: Exploring the ‘Shop’ tab on Instagram

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

Do you visit ‘Shop’ section on Instagram?

Here’s a look at last week’s results where we asked users about their preference to use LinkedIn.

We got some interesting results here.

  • As you can see, most of the respondents (32%) said that they prefer reading articles/updates/industry news on LinkedIn while 29% of the respondents said that they use the platform to connect with people. Around 26% of people search for jobs on this platform.
  • About 7% of respondents research about the company, while a small chunk of people (6%) have other reasons to use this platform.
  • Brands/Marketers have a great opportunity to reach out to their target audience through this platform and create brand awareness and drive leads.
  • A robust strategy with a mix of contents like informational blogs, industry news & research, quick tips and company updates can help in LinkedIn’s marketing plan. Marketers can keep a track on LinkedIn Analytics to check what content works for them over time and make the necessary adjustments.
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Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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