Survey

Survey: Exploring products on e-commerce websites.

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

How do you generally look for products on various e-commerce portals?

Here’s a look at last week’s results where we asked users about their usage pattern of podcast.

We got some interesting results here.

  • As you can see from the above graph, 31% of the respondents rarely listen to podcasts while 29% never use it and there are only about 26% respondents who actively listen to podcasts on a daily basis.
  • Podcasts are popular among users these days. It is a great platform to create and optimize unique marketing activities that can help brands reach out to a maximum number of people.
  • Considering the fact that a significant number of users are inclined towards using podcasts and find them convenient, marketers can leverage this opportunity for promotion and marketing of their services.
  • Brands can analyse the users’ behavior and use the insights to plan their marketing strategies for new & existing podcast users. Also, they need to keep tweaking their strategies in a timely manner based on how users consume their content.
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Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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