How do you generally look for products on various e-commerce portals?
Here’s a look at last week’s results where we asked users about their usage pattern of podcast.
We got some interesting results here.
- As you can see from the above graph, 31% of the respondents rarely listen to podcasts while 29% never use it and there are only about 26% respondents who actively listen to podcasts on a daily basis.
- Podcasts are popular among users these days. It is a great platform to create and optimize unique marketing activities that can help brands reach out to a maximum number of people.
- Considering the fact that a significant number of users are inclined towards using podcasts and find them convenient, marketers can leverage this opportunity for promotion and marketing of their services.
- Brands can analyse the users’ behavior and use the insights to plan their marketing strategies for new & existing podcast users. Also, they need to keep tweaking their strategies in a timely manner based on how users consume their content.