The results were very insightful.
- As evident from the above chart, majority of respondents (44%) don’t use sponsored AR filters on social media, 33% of the respondents use them, on the other hand 23% of the respondents use them sometimes.
- By understanding the numbers in the graph, brands should initially make consumers more aware about this feature and then integrate it with creative strategies to retain the attention of the target audience.
- AR filters have gained a lot of popularity due to its availability on almost all social media platform and this can benefit the marketers considering its wide reach.
- Marketers should understand the consumer needs while building the sponsored filter to ensure entertaining engagement between brands and audiences to ultimately create a viral effect.