Survey: Critical Thing for a Website User

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

What is the most important aspect for you as a Website user?

Here’s a look at last week’s results where we asked users about their purchase behaviour during festive season offers.

We got some interesting results here.

  • As evident from the above chart, a majority of the respondents (54%) said that they prefer purchasing products during special festive offers. 43% of the respondents said they sometimes purchase during the offer period and just 3% don’t make any purchase.
  • Considering these results, brands have a great opportunity to market their products on various e-commerce portal during the festive season to reach out to their target audience. The visitors who are exploring these websites have a buyer’s intent, providing a huge opportunity for brands to increase conversions
  • Marketers must choose the right e-commerce portals to market their products to the right target audience during the festive time. This strategy can also help them reach out to masses and boost sales.
Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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