Survey

Survey: Critical Thing for a Website User

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

What is the most important aspect for you as a Website user?

Here’s a look at last week’s results where we asked users about their purchase behaviour during festive season offers.

We got some interesting results here.

  • As evident from the above chart, a majority of the respondents (54%) said that they prefer purchasing products during special festive offers. 43% of the respondents said they sometimes purchase during the offer period and just 3% don’t make any purchase.
  • Considering these results, brands have a great opportunity to market their products on various e-commerce portal during the festive season to reach out to their target audience. The visitors who are exploring these websites have a buyer’s intent, providing a huge opportunity for brands to increase conversions
  • Marketers must choose the right e-commerce portals to market their products to the right target audience during the festive time. This strategy can also help them reach out to masses and boost sales.
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Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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