Survey

Survey: Content That Appeals To You The Most

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

What aspect of content keeps you interested in the same?

Here’s a look at last week’s results where we asked users about the duration of promotional videos they generally prefer to watch.

The results are very interesting.

  • As you can see, most of the respondents (30%) said that they watch promotional videos upto 5 seconds and within 15 seconds to 1 minute, followed by those (26%) who watch them upto 15 seconds. Few of them (14%) watch these kinds of videos upto 3 seconds.
  • Brands can increase awareness, connect with their customers in an engaging way and tell a story through their promotional videos that attract the consumers and achieve the campaign goals.
  • Brands needs to focus on creating short yet compelling promotional videos that captivate audiences, inspire action and drive results. Content should be created in a way that they keep the customers interested in what they want to share and also win their confidence.

 

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Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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