Survey: Content That Appeals To You The Most

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

What aspect of content keeps you interested in the same?

Here’s a look at last week’s results where we asked users about the duration of promotional videos they generally prefer to watch.

The results are very interesting.

  • As you can see, most of the respondents (30%) said that they watch promotional videos upto 5 seconds and within 15 seconds to 1 minute, followed by those (26%) who watch them upto 15 seconds. Few of them (14%) watch these kinds of videos upto 3 seconds.
  • Brands can increase awareness, connect with their customers in an engaging way and tell a story through their promotional videos that attract the consumers and achieve the campaign goals.
  • Brands needs to focus on creating short yet compelling promotional videos that captivate audiences, inspire action and drive results. Content should be created in a way that they keep the customers interested in what they want to share and also win their confidence.


Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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