Survey: Communicating with Chatbot

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

What do you look for while talking to a chatbot?

Here’s a look at last week’s results where we asked users about their interest in animated content.

The results are very interesting.

  • It’s quite evident through our survey that most of the respondents (39%) like animated content because it’s easy to understand, 26% of them like it because its attention grabbing and around 22% of the respondents like animated content because it is visually appealing.
  • About 10% of the respondents prefer such content because its quirky, while a small chunk of respondents (3%) have other reasons to like animated content.
  • Majorly most of the respondents like animated content because it is easy to understand, attention grabbing and visually appealing. Brands must take a note of this and accordingly plan their content strategy.
  • Brands should consider the preferences of audiences and use it for their benefit by creating impactful content that can help boost the reach while efficiently delivering brand’s message.
Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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