Survey

Survey: Communicating with Chatbot

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

What do you look for while talking to a chatbot?

Here’s a look at last week’s results where we asked users about their interest in animated content.

The results are very interesting.

  • It’s quite evident through our survey that most of the respondents (39%) like animated content because it’s easy to understand, 26% of them like it because its attention grabbing and around 22% of the respondents like animated content because it is visually appealing.
  • About 10% of the respondents prefer such content because its quirky, while a small chunk of respondents (3%) have other reasons to like animated content.
  • Majorly most of the respondents like animated content because it is easy to understand, attention grabbing and visually appealing. Brands must take a note of this and accordingly plan their content strategy.
  • Brands should consider the preferences of audiences and use it for their benefit by creating impactful content that can help boost the reach while efficiently delivering brand’s message.
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Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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