Survey

Survey: 5G – set to transform industries?

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

Which industry will 5G impact the most?

Here’s a look at last week’s results where we asked users if they watch IGTV videos.

We have interesting results for this survey.

  • Around 34% respondents watch IGTV videos regularly while about 43% of them watch it sometimes. The number of respondents who never watch any of these videos is about 22%.
  • Overall, it’s interesting to see that a lot of people actively engage with IGTV videos either regularly or sometimes which is surely a good sign for brands and marketers to use this feature efficiently and spread their messaging to the target audience in an innovative way. Also, with IGTV ads, brands can further ensure that they target the right set of people for marketing activities, lead generation, etc.
  • There are also some people who probably don’t find IGTV videos enticing enough and hence don’t watch it. However, considering the popularity of this feature and the significantly high number of people consuming this feature, there is surely a great potential for marketers to design their strategies differently and possibly convert these set of people into active consumers.
  • We can surely say that Instagram’s IGTV feature is popular among the new-gen consumers and brands have an opportunity to leverage this in the right way to make the most out of this feature and gain positive impact for their business.

 

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Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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