You cannot just design the most gorgeous looking website and simply dump it on the World Wide Web. It is important that you make efforts to enhance the visibility of your website online, and this can be done either through PPC (Pay Per Click) advertising or SEO (Search Engine Optimization). But, how do you know what’s best for your website? Well, before we dive into the ‘hows’ and ‘whats’, lets understand what PPC and SEO actually mean.
PPC is a paid form of advertising that displays your ads in the ‘related Ads’ section of the search engine result page. Whenever a viewer clicks on the ad, you need to pay a certain fee. SEO, on the other hand, is a free form of advertising. SEO is a slow process and largely depends on the strategy used. Therefore, if you opt for SEO it might take a while for your website to jump up to a better spot in the SERP.
So, what do you choose then? Listed below are a few factors you need to consider when making a choice between SEO and PPC.
What’s your budget?
Deciding upon your budget for your business is the first thing you ought to do even before launching the PPC campaign. You need to set a daily spending limit. Starting out with $5 a day seems to be a good choice. However, at times you might not be able to commit a daily spending amount for advertising, and this is when you need to opt for SEO. But, if budget is not a problem, bet your money on PPC.
What’s the average CPC?
CPC, short for Cost-Per-Click is a cost that you pay when your ad has been clicked. The CPC solely depends on the keyword used in your ad. Highly searched keyword has a higher CPC. However, for some keywords and phrases, the CPC might run as high as $28. So, if you have just got started, PPC might not benefit you greatly. This is when SEO turns out to be the right choice.
Who’s Dominating the SERP?
At times, the SERPs are largely dominated by authority websites, and to complete them, you probably need to invest a huge amount, and so setting up a PPC campaign makes complete sense.
In numerous cases, SEO or PPC alone cannot offer you the most desirable results. This is when you need to work out on a combination of both. However, the best results solely depend on the strategies applied. Therefore, it is highly recommended that you make a good amount of research when searching for a professional digital marketing company.
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