Survey

Online or Offline – Preferred Mode of Buying Mobile Phones

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

Shopping habits have evolved immensely over the last few decades. Buyers generally follow a pattern while purchasing a product, one of which is the mode of buying; either online or offline. Nowadays, new age consumers are relying mostly on the online mode of shopping, as it’s convenient and feasible. However, marketers are still curious to discern the thought process of the consumer while shopping. Although the online mode is popular, how many of us are actually preferring this mode? Last week, we asked people – where they purchased their last mobile phone. Here’s a look at the results.

Where did you buy your last mobile phone?

Well, the results are very clear from the image above,

  • Almost 72% of the respondents said that they have purchased their last mobile phone online  
  • The number of people who have purchased their mobile phone from offline stores is not too less at around 28%
  • Buyers are inclined towards the online mode of shopping for a necessity like a mobile phone. This could possibly be because of the freedom they get to look at multiple options and compare for the best price & features, all of this from the comfort of their home or on the go as per an individual’s preference
  • However, there are still a lot of people who possibly want to physically see the options and pick the one that best suits their needs. These set of buyers are more inclined towards buying products from offline stores

Marketers can safely consider online platforms to canvass their products aggressively. However, they also need to have some robust strategies in place to attract users who prefer the offline shopping mode.

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Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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