The new feature launched will support markets in reaching consumers across various devices and probe them to take an action. Custom audiences will allow the advertisers to get more target specific, thereby increasing the chances of conversion.
How it works :
The business places Facebook or a third party SDK in their mobile app. This will help them build custom audiences based on user based actions.
The specific targeting will give an added advantage to the advertisers for reaching the right consumer base. This move by Facebook will add to the trend on increasing use of paid search globally.
Link : http://tnw.co/1dPQ67f
E-commerce has grown to become the second largest category in the list of Indian domains : A study
A recent study conducted by Opera Software on the state of mobile web report has found that E-commerce has grown up to be the second largest category of top Indian domains. The recent searches have indicated that e-commerce have made up to 14% of the searches. In September 2013, e-commerce and travel made up to 21% of the total sites visited.
The rise in the search for E-commerce sites, gives an insight on the rising favour towards shopping online. The e-commerce portals are also making optimum use of the growing trend with lucrative offers.
Link : http://bit.ly/Lr1aSe