NEWS

News : Myntra is planning to open physical stores to promote its private labels

Big news in the e-commerce space is here! If we go by what is reported in TechCircle, Myntra the apparel...

LogicNews---20.5.14

Big news in the e-commerce space is here! If we go by what is reported in TechCircle, Myntra the apparel and accessories e-tailer is planning to go offline.

An article in Economic Times quotes the COO Ganesh Subramanian saying that the main aim of going offline with the stores is to promote the brands that are available within the website.

Myntra recently introduced clothes for plus size women and now is also looking at introducing ranges for plus size men later this year.

LogicSpeak:

This is an interesting move between online and offline integration of branding. This makes us rethink the opportunities and the importance of physical store in Indian market in spite of having online stores.

Source: https://bit.ly/1mM66zy

SHARE
We bring you the latest updates from the digital marketing world that you need to know
RELATED POSTS
Self-help groups to list products in flipkart @LogicserveDigi
News:10 Self-Help Groups To List Their Products On E-Commerce Giant Flipkart
Weekend Digital Media Round-up: Google Ads & Analytics linking guide, Snapchat’s new features, Bing Ads’ action extensions and more..
logicserve digital logicnews @LogicserveDigi
Weekend Digital Media Round-up: Google’s native ad blocker for Chrome, Facebook’s updated NewsFeed Algorithm, Snapchat’s new feature allowing brands to track the impact of their ads and more…