NEWS

News : Introducing Local languages can Increase Mobile Usage by 24pc States IMAI

Introducing local languages can increase mobile usage by 24pc states IMAI A study undertaken by the organisation shows that mobile...
LogicNews @LogicserveDigi

LogicNews - Logicserve Digital

Introducing local languages can increase mobile usage by 24pc states IMAI

A study undertaken by the organisation shows that mobile usage penetration has risen to 169mn in 2013 from 122mn in 2012. The study was undertaken with support of IMRB International. Some major findings

43% non-users from rural areas have stated they will like to use internet if available in local language

13.5% of non-internet users from the urban area will use internet, if available in their local languages

In rural India, 27%of the users use Hindi followed by Marathi and Tamil.

Majority of the users across urban and rural sphere access internet through mobiles for emails, search and social networking.

LogicSpeak :

As shared earlier, mobile is the next big platform for every digital marketer. With everything going Glocal(Global+Local) mobile marketing will lead the way.

Link : http://bit.ly/1hr2zmZ

SHARE
RELATED POSTS
Facebook launches Instant Articles @LogicserveDigi
News:Facebook launches Instant Articles for Indian Android users
logicserve digital logicnews @LogicserveDigi
Weekend Digital Media Round-up: Google’s multiple announcements at I/O Event, Facebook’s blockchain division, Instagram’s new business tools and more..
logicserve digital logicnews @LogicserveDigi
Weekend Digital Media Round-up: Apple Map’s Indoor Mapping, AdWords 2017 Roadmap, Liveramp’s people based targeting and more…

Leave Your Reply

*