This is a good news for all social marketers. A report released by Shareoholic on referral data shares that Facebook’s referral traffic share has grown by 37% and that of Pinterest by 48%. In short, Facebook, Pinterest, Twitter, Stumble upon gained. LinkedIn and Youtube lost.
Clearly Facebook is the winner in the referral traffic space over the last quarter. Now as marketers we know where to invest more time and efforts. This is also a signal for understanding where to look for while investing in paid search options.