Recently, LinkedIn revamped their user interface and has come up with an improved product that highlights their core – employee branding.
Unlike Twitter or Facebook, these career pages aren’t extensively focussing only on product promotions.
The latest LinkedIn Career Pages have these three main tabs: Overview, Jobs and Life. The job and life tabs have been built with a focus on giving a glimpse into the company’s culture, which, in turn, will attract the right talent. These changes will help the brands in connecting with the right applicants, using the life tab option to increase employer attractiveness.
The new look will roll out to a larger section of pages somewhere between mid-end October.
Source: Social Media Today: https://goo.gl/xMlC9i