In what can be considered as an effort for Google’s move in Indian e-commerce, it has come up with the country’s first shoppable hangout. It has roped in online retail shop Myntra and Bollywood actor Hrithik Roshan for hosting the first event.
Hrithik Roshan, launched HRX, a private label will hangout in the air at Myntra’s Youtube channel. Fans will be able to interact with the star. Myntra is running a contest to select a winner for the Hangout.
A unique initiative, this is a good start on seeing the integration of customer service and social media to the next level. The popularity of the hangout will pave ways for coming up with innovative ideas in the e-commerce space.
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