Have you ever wondered that the money you put in for your campaigns is rightly allocated & optimized? Users are happy to know that their ads have worked well and got them a proper return of investments, but there is a certain amount that got wasted. Have the following questions struck you after the completion of the campaign?
- Are the results you got from the campaign, the best ones received as compared to the benchmarks?
- Are you properly optimizing every rupee you spend for every click or impression?
- Where does the rest of the wasted money go?
Did you know? AdWords is one of the most used ad platforms for digital marketing and the amount of money wasted on campaigns is also too much.
With AdWords, there is no earning potential ceiling. Before getting your campaign started, it is important to understand the effectiveness of the strategy. When a campaign is not well managed, then it can create more loss to the money that you have invested. It is also important to execute the plan well and keep monitoring it to understand the proper allocation of money.
You need to consider the following pointers before starting your campaign to avoid wastage:
- Group the keywords properly
Keyword targeting is the most crucial part of AdWords targeting. Getting the right keywords for the success of your campaign is critical. Also, remember that if you have a product and content campaign, then both the set of ad campaigns should be done separately. Remember to break the ads and different keywords in different ad groups. These Ad groups are seen as folders that hold valuable ad files and information.
- Check for Negative Targeting
Always check your ads, because they go into negative targeting. This is the biggest factor that brings out wastage from your ad campaign. Google gets paid even if your ad is shown for irrelevant keywords (which you definitely may not want to appear for). For example, if you are selling clothes and show your ads to people, but you don’t want people to look for free clothes. “Free” then becomes your negative keyword targeting, and you waste your money showing ads to people seeking free clothes.
Refining of Search Terms at regular intervals is recommended. You can find plenty of Negative Terms from your Search Query Report.
- Track your data efficiently
When you track conversions in AdWords, you get to see which campaign, device, network and keywords are driving conversions for your account. It is recommended to keep tabs on all these segments and ensure that you are bidding on the right keywords and showing your ads on the right networks and devices.
- Bid on your brand
If you don’t then, other brands are doing it for you. It is true that you will rank above others organically without paying, but competitors who are paying money for your brand name will be placed above your search. Also, when you are bidding on your brand terms, it ensures that you are appearing twice in Google Search Results i.e. Paid and Organic. Hence, chances of user coming to your website increases.
- Test your ad positions
When you set up the ad, always remember to test various positions. These positions will help you with ranks and ad performances. You need to raise your bids if you are not seen in the first page of Google. Always, remember to monitor your ads and make necessary amendments in your campaigns to avoid wastage.