The ultimate goal of almost each of your digital endeavours is to drive more people to your website. Be it SEO, PPC, SMM, or email marketing; you want to reach out to as many people as possible and encourage them to visit your website.
What if you do succeed with your digital strategy, but your website is not attractive or functional enough for the visitors?
According to a report by Kinesis, 75% of consumers judge a business’ credibility as per the design of their website. Moreover, it only takes 0.05 seconds for them to form an opinion about a website they visit.
While website redesigning is often seen as a burdensome exercise, it is an effective way to improve your online business. Here are some key reasons why you should consider revamping your website-
1. Upgrade Website Foundation
As technologies used for building websites continue to advance, redesigning can provide you with the opportunity to upgrade to an improved content management system. While the upgrade will require an investment of your time and money, it can offer exceptional returns in the longer run.
2. Improve Website Usability
According to a report by Toptal, 88% of the users are less likely to return to a website after a bad user experience. Websites should be well-organized and easy to navigate. If yours isn’t, maybe it’s time to revamp the website and make it more user-friendly.
3. Optimize for Mobile
More than 50% of the web traffic now comes from smartphones. If your website is not optimized for mobile, you sure are losing many visitors and potential customers. You can consider redesigning your website to ensure that it is well optimized for handheld devices.
4. Adapt and Grow
As the business landscape changes, so do your purpose and message as a corporate entity. Updating your website becomes essential in such a scenario to ensure that your brand messaging is consistent. It also allows you to keep up with the changing trends and continue growing.
5. Improve SEO Results
The design, responsiveness, and usability of your website also impact your ranking in SERPs. If you are searching for ways to boost your SEO strategy and improve its effectiveness, redesigning your website is one very effective solution.
6. Better Website Security
Website security standards also change regularly. Users also now lay a major emphasis on the security of the website they visit. By redesigning your website, you can improve its security and better protect it against cyber-attacks while also building a positive reputation among visitors.
7. Improve Loading Speed
According to Google research, the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds. The loading speed is also a critical SEO ranking factor. Redesigning provides you with the opportunity to improve website speed and enjoy all the valuable benefits associated with it.
8. Maintain Competitiveness
With every business striving for the best, you cannot afford to be left behind. With your competition offering an updated website with improved features and usability, there is no option for you but to also upgrade and boost your competitiveness.
9. Boost Conversions
What if you can get people to your website, but the conversion rate is below expectation? It is possible that your CTA is not convincing or the landing page is just too complicated. By revamping your website, brands can take care of these factors impacting the conversion rate.
Are You Ready to Revamp Your Website?
As can be seen, there are several great reasons why brands and marketers should consider redesigning their website. But as the process directly impacts a brand’s online business, the decision should only be taken after careful planning and consideration.
Businesses should work with a reputed digital marketing agency to ensure that the revamping process is smooth and the outcome effectively meets their expectations.