Facebook is working on releasing a brand-new ‘Creator Studio’ app exclusively for Instagram users. Social media industry consultants & commentators are waiting to see what this exclusive studio creator has to offer.
Facebook is testing new font styles for posts on the newsfeed. Facebook users would now be able to use a range of text effects while updating posts on their newsfeed.
Until now, YouTube solely relied on engagement criteria like the number of views, comments and likes for measuring the success of the video. It’s not yet known how YouTube will measure the content quality but reports state that YouTube is working on introducing two new metrics soon.
A researcher & tech blogger noticed a new feature within Facebook’s app which indicated that Facebook might have plans to integrate the Messenger with the main app.
The company announced via a blog post that the single ad relevance score would no longer be available after 30th April.
Facebook is making small yet definite changes as per the shifting business landscape and evolving customer preferences.
Facebook introduces improved Analytics Capabilities for its Pages and further expands it for Instagram
Facebook has launched a beta version to bolster its own site analytics capabilities. It has also rolled out Instagram analytics for marketers to test their ad efficacy.
In order to improve its efficacy, the social media giant has now launched a new Attribution Dashboard. Re-christened simply as Facebook Attribution, the new ad measurement tool aims to provide more insights to ensure precise attribution for better ROI on marketing campaigns.
In an attempt to keep the layout cleaner, Facebook has launched a cleaner version of the messenger app.
Facebook has launched a smart speaker called Portal. The two versions from Facebook would retail for a max of $400. The underlying voice architecture will be powered by Amazon Alexa and will be available in two different sizes.
Facebook has announced that it will be renaming the ‘Canvas Ads’ page to ‘Instant Experiences’. The upgrade also consists of a few other back-end refinements in order to improve performance and page load speeds.
Microblogging site Twitter has added exciting capabilities to the Twitter and Periscope platforms. The company announced this week that the audio-only feature is going live for all iOS users that utilise the Twitter platform and its live streaming app, Periscope.
Twitter is experimenting with ways to update how interactions work on the site in order to make it feel more conversational and generate a better level of engagement.