Facebook is making small yet definite changes as per the shifting business landscape and evolving customer preferences.
Facebook introduces improved Analytics Capabilities for its Pages and further expands it for Instagram
Facebook has launched a beta version to bolster its own site analytics capabilities. It has also rolled out Instagram analytics for marketers to test their ad efficacy.
In order to improve its efficacy, the social media giant has now launched a new Attribution Dashboard. Re-christened simply as Facebook Attribution, the new ad measurement tool aims to provide more insights to ensure precise attribution for better ROI on marketing campaigns.
In an attempt to keep the layout cleaner, Facebook has launched a cleaner version of the messenger app.
Facebook has launched a smart speaker called Portal. The two versions from Facebook would retail for a max of $400. The underlying voice architecture will be powered by Amazon Alexa and will be available in two different sizes.
Facebook has announced that it will be renaming the ‘Canvas Ads’ page to ‘Instant Experiences’. The upgrade also consists of a few other back-end refinements in order to improve performance and page load speeds.
Microblogging site Twitter has added exciting capabilities to the Twitter and Periscope platforms. The company announced this week that the audio-only feature is going live for all iOS users that utilise the Twitter platform and its live streaming app, Periscope.
Twitter is experimenting with ways to update how interactions work on the site in order to make it feel more conversational and generate a better level of engagement.
With an aim to expand the existing transparency levels, Facebook has been reported to bring forth modifications in the authentication and authorisation procedures for users managing large Facebook pages. This new authorisation procedure will allow the users to publish posts on the pages with enhanced transparency and authority.
Popular social media platform Facebook announced that it had deprecated its Publish action feature from its API. This feature earlier made it possible for apps to publish posts on Facebook as the logged-in user.
Facebook has announced a partial reversal of the ban on cryptocurrency advertising. The ban, in place, since January this year, had impacted various cryptocurrency companies, third-party apps, and advertisers across the globe.
Pinterest has been making multiple moves to enable better ad serving and higher ROI from its social media platform. Taking one more step towards this aspect, the platform added a new specialty within its PMP (Pinterest Marketing Partners) program.
With FB rolling out features like text-oriented status updates, relatable videos, memes, FB Live, and FB Immersive Canvas, the arrival of something more significant was much awaited. The platform has added a new member to its suite of immersive features, and that’s known as FB 3D posts.