Facebook ads have grown smarter, and there’s a need for smarter paid ad strategies to meet your advertising objectives. Read on to know about what has changed and what you can do about it.
These apps are a great choice for marketers who are looking to demonstrate their product features. You can also add direct links to your products and pull in more traffic and drive up sales.
This latest feature will provide Facebook Messenger users with an option to retract messages sent wrongly within a 10-minute window of sending it.
Facebook IQ recently commissioned two studies to find out why people choose to follow brands on Instagram and the type of content they desire from their preferred brands.
Popular social media platform Facebook announced that it had deprecated its Publish action feature from its API. This feature earlier made it possible for apps to publish posts on Facebook as the logged-in user.
Pinterest has been making multiple moves to enable better ad serving and higher ROI from its social media platform. Taking one more step towards this aspect, the platform added a new specialty within its PMP (Pinterest Marketing Partners) program.
With FB rolling out features like text-oriented status updates, relatable videos, memes, FB Live, and FB Immersive Canvas, the arrival of something more significant was much awaited. The platform has added a new member to its suite of immersive features, and that’s known as FB 3D posts.
The market is brimming with influencers these days. Sensing the immense scope in this, Facebook – known for foreseeing trends sooner than others – is now trying to come up with new ways to attract more influencers to its network.
Irrespective of the recent data usage scandals engulfing the social media giant Facebook, the fact remains that it sits on a vast treasure trove of user data that simply needs to be harnessed by smart marketers. And what better way to do that than the social media platform’s in-house machine learning algorithms? Here’s how you can run effective facebook ad campaigns with machine learning.
Recently, Pinterest has upgraded profile pages for clients and brands by displaying their best pins as a header picture. While this gives a cleaner client encounter over the stage and profile page itself, there’s additionally a simple method to make use of this update. Here are a few tips and tricks to make your Pinterest profile eye-catching and compelling.
GDPR or General Data Protection Regulation assures a user about his or her rights and abilities in data protection. Facebook recently announced new guidelines for the users on a global scale. The company has already started deploying their new guidelines and consent requests in Europe.
Looking back at the mess Cambridge Analytica Scandal left behind for the social media giant, Facebook seems to have taken evasive privacy protection measures. They are now rolling out a range of privacy tools that aim to safeguard data.