Facebook Ads are Getting Smarter: Here’s What Marketers Must Do to Thrive
Facebook ads have grown smarter, and there’s a need for smarter paid ad strategies to meet your advertising objectives. Read on to know about what has changed and what you can do about it.
Top 5 Tools to Perfect Your Instagram Video Marketing Strategy
These apps are a great choice for marketers who are looking to demonstrate their product features. You can also add direct links to your products and pull in more traffic and drive up sales.
Facebook Finally Rolls out the Most Awaited ‘Unsend’ Option on Messenger
This latest feature will provide Facebook Messenger users with an option to retract messages sent wrongly within a 10-minute window of sending it.
What Instagram Users Expect from Brands: Study by Facebook IQ
Facebook IQ recently commissioned two studies to find out why people choose to follow brands on Instagram and the type of content they desire from their preferred brands.
LinkedIn stops mail export facility with the new privacy setting
Professional networking giant, LinkedIn has come up with a new change in privacy settings that is sure to cause a ripple among marketers and lead generation experts. Under this change, it now prevents others from exporting your email address from the site.
Facebook removes the option for auto posting tweets and retweets from Twitter
Popular social media platform Facebook announced that it had deprecated its Publish action feature from its API. This feature earlier made it possible for apps to publish posts on Facebook as the logged-in user.
Pinterest Adds Fifth Specialty to its Pinterest Marketing Partners Program
Pinterest has been making multiple moves to enable better ad serving and higher ROI from its social media platform. Taking one more step towards this aspect, the platform added a new specialty within its PMP (Pinterest Marketing Partners) program.
Facebook rolls out 3D posts and here’s all you need to know about it
With FB rolling out features like text-oriented status updates, relatable videos, memes, FB Live, and FB Immersive Canvas, the arrival of something more significant was much awaited. The platform has added a new member to its suite of immersive features, and that’s known as FB 3D posts.
Facebook’s coming up with a new influencer platform to expand collaboration options
The market is brimming with influencers these days. Sensing the immense scope in this, Facebook – known for foreseeing trends sooner than others – is now trying to come up with new ways to attract more influencers to its network.
Use Facebook’s Machine Learning For Ad Campaigns The Right Way
Irrespective of the recent data usage scandals engulfing the social media giant Facebook, the fact remains that it sits on a vast treasure trove of user data that simply needs to be harnessed by smart marketers. And what better way to do that than the social media platform’s in-house machine learning algorithms? Here’s how you can run effective facebook ad campaigns with machine learning.
How can brands use the new Pinterest profile design update to their best advantage
Recently, Pinterest has upgraded profile pages for clients and brands by displaying their best pins as a header picture. While this gives a cleaner client encounter over the stage and profile page itself, there’s additionally a simple method to make use of this update. Here are a few tips and tricks to make your Pinterest profile eye-catching and compelling.
LinkedIn seeks to improve in-platform experience with GIFs in messaging
Professional networking giant LinkedIn announced that it is implementing GIFs into its messaging system. For business users and professionals (who form perhaps the only market for LinkedIn) this move is certain to surprise many
Facebook Is Deploying New GDPR And Consent Requests
GDPR or General Data Protection Regulation assures a user about his or her rights and abilities in data protection. Facebook recently announced new guidelines for the users on a global scale. The company has already started deploying their new guidelines and consent requests in Europe.
Facebook’s “issue ads” and verification requirements for Page Managers
Looking back at the mess Cambridge Analytica Scandal left behind for the social media giant, Facebook seems to have taken evasive privacy protection measures. They are now rolling out a range of privacy tools that aim to safeguard data.
