SEO & Marketing Strategies can be used by businesses during this time of pandemic to boost their online presence. This blog will help you get insights and ideas on how you can leverage digital marketing strategies to help your business.
The latest Google Assistant update will add variety to the information provided by the Assistant offering better visual responses and answers in the form of “rich text” for queries.
One of the most effective and impactful ways to optimise for voice search is to include question keyword phrases in your website copy and blog posts. Try to provide answers to the commonly asked questions about your business.
A few days back, Google announced it is expanding support for rich results within Q&A pages on the web. Google’s aims to use the Q&A feature to offer customers with additional information about a particular organisation or brand.
Google has rolled out a couple of interesting updates to its search page. If you have recently accessed the search engine results page you must have seen that the search bar doesn’t disappear even when you have scrolled from the top of the page to the next fold.
The research and development team at Google Search Console is assessing a unique method to enable users to seamlessly add all data for a site’s subdomains, domains, and subpaths.
If you are a forward-looking marketer, it is necessary to build content optimisation practices into your voice search offerings, so that you can be comfortably ahead of the curve as the technology expands exponentially. Here’s some ways you can do this.
When we optimise for search intent, we influence SERP results in our favour and improve metrics like CTR for our campaigns. Here are 5 key strategies worth noting to influence the search rankings.
In a wave of updates, Google aims to launch not one, but three new features to the search results dedicated to Q&A, FAQs, and How-to content.
If users are analysing Google My Business, they would’ve noticed an exciting update to the analytics package. Some businesses are…
Google has made a few updates to the Adwords campaigns to favour local businesses on the basis of their verified locations instead of using targeted search queries. Some businesses have reported seeing a “Local Search Ads Experiment Campaign” link – a sign of Google’s emphasis on local businesses without the need for the traditional phrase based AdWords.