Google Assistant Receives Rich Text, Handy Tools and Other Snippets
The latest Google Assistant update will add variety to the information provided by the Assistant offering better visual responses and answers in the form of “rich text” for queries.
Optimise Content for Voice Search and Virtual Assistants to Stay Ahead of Your Competitors
One of the most effective and impactful ways to optimise for voice search is to include question keyword phrases in your website copy and blog posts. Try to provide answers to the commonly asked questions about your business.
Google Q&A: Google’s Newest Knowledge Panel Feature
A few days back, Google announced it is expanding support for rich results within Q&A pages on the web. Google’s aims to use the Q&A feature to offer customers with additional information about a particular organisation or brand.
Google Adds Sticky Header to Search Page
Google has rolled out a couple of interesting updates to its search page. If you have recently accessed the search engine results page you must have seen that the search bar doesn’t disappear even when you have scrolled from the top of the page to the next fold.
Google Rolls out ‘Target Impression Share’
With a view to charging advertisers based on the location where they want to display their ads, Google has launched a unique bidding strategy called as ‘Target Impression Share’.
Adding Subdomains and Domains Together Now Possible on Google Search Console
The research and development team at Google Search Console is assessing a unique method to enable users to seamlessly add all data for a site’s subdomains, domains, and subpaths.
How Structured Data Drives SEO Outcomes?
Considering that more than 63,000 search queries happen per second on Google, targeting your SEO plan better is highly imperative for better ROI. And one of the key factors here is the way you harness structured data to drive SEO outcomes.
3 key tips for content optimisation on voice search ecosystem
If you are a forward-looking marketer, it is necessary to build content optimisation practices into your voice search offerings, so that you can be comfortably ahead of the curve as the technology expands exponentially. Here’s some ways you can do this.
How to Influence Search Rankings with Right Search Intent?
When we optimise for search intent, we influence SERP results in our favour and improve metrics like CTR for our campaigns. Here are 5 key strategies worth noting to influence the search rankings.
Google to Integrate 3 New Features in Search Results
In a wave of updates, Google aims to launch not one, but three new features to the search results dedicated to Q&A, FAQs, and How-to content.
Google My Business Gets Subjective Attributes Update
If users are analysing Google My Business, they would’ve noticed an exciting update to the analytics package. Some businesses are…
Points to Note when Tackling Negative SEO
Negative SEO is one of the worst digital marketing outcomes your business has to face. We list down a series of steps we can take to tackle negative SEO and its harmful impact on engagement and conversion.
Google To Make Phrase-Free Service Ads Possible For Local Businesses
Google has made a few updates to the Adwords campaigns to favour local businesses on the basis of their verified locations instead of using targeted search queries. Some businesses have reported seeing a “Local Search Ads Experiment Campaign” link – a sign of Google’s emphasis on local businesses without the need for the traditional phrase based AdWords.
Google’s core search algorithms update
As SEO marketers or business owners, we all have a fair idea about what it takes to rank high on SERP. However, many of us would have been surprised at a shift in rankings without any issues from our end. This may be because of a significant change in Google algorithm update recently.
Google Assistant Gets Exciting Updates in Language Support and Routines
In a significant push to fend competition in the AI-based voice tech space, Google recently announced a slew of measures for Google Assistant. With this move, the compatibility with Google Assistant will now reach 95% of the eligible Android devices in terms of language support.
