Predictive analytics uses machine learning and analytics techniques such as statistical modelling to predict future events. In Digital marketing it can be used to make better decisions regarding media planning using predictive analysis
Digital Marketing Trends are changing as Brands change their strategies to stay connected with their customers during COVID-19 Pandemic. Get more ideas on post-pandemic disruptions that marketing geeks all over the world are leveraging.
During Coronavirus pandemic business are creating stragetic media plans to overcome the situation. Effective media planning ensure the fulfillment of short-term and long-term goals that are needed to sail through these difficult times.
Google Analytics Data Privacy Update is brought to comply with data protection regulations like the General Data Protection Regulation (GDPR). Know more about Google analytics data privacy updates through our blogs.
During the COVID 19 pandemic marketers need to focus on building trust with their customers and rework their marketing strategy. Learn more about new digital marketing strategies through our blog.
Google My Business (GMB) is a must for optimizing your digital presence. You can optimize your GMB listing by using relevant attributes to improve the rankings. Learn more about GMB Attributes in the article.
Programmtic Advertising – With People spending more on Programatic ads experts are to be believed, the entire digital marketing landscape will rely on programmatic media buying platforms in the near future