Having a robust SEO strategy has become more critical than ever. Due to the COVID-19 pandemic, businesses and consumers were forced to make some massive changes at very short notice.
Due to this, even though the consumption of online content has increased in the last few months, not every business has been able to benefit from the surge in web traffic.
A significant reason for this is that the pandemic has impacted not just the buying behaviors of the consumers but even their search behaviors. Every time the search behavior gets modified, it calls for some major changes in your SEO strategy as well.
As the world prepares for COVID recovery, here are three strategies that could help boost your SEO campaigns-
1. Look for New Keywords
Keyword research is the most crucial aspect of any SEO campaign. Events like the current COVID pandemic often introduce an entirely new set of keywords that businesses can focus upon. For instance, keywords like COVID, corona, coronavirus, COVID precautions, lockdown, online training, etc. are currently the most searched terms on Google.
Look for such popular terms and work out ways to use them with your current keywords, products, or services to rank higher on SERPs. For instance, if you have a restaurant, you can focus on terms like safety precautions, no-contact delivery, etc. to better comply with the new ways in which people now interact online.
2. Create New, Preferably Long-Form Content
Content marketing continues to be a crucial part of any solid SEO optimization strategies. If you have not started working on new content, now is the right time to begin. As people now spend more time on the internet, they are actively searching and reading content that answers their query. Even with regards to content, focus more on long-form content.
Long-form content reduces the bounce rate and improves the average time a visitor spends on your website. This provides you with more opportunities to promote your offerings. Make sure that your content is detailed and offers an abundance of actionable value to the visitors. Topics that revolve around the pandemic, safety, precautions, etc. can do exceedingly well.
3. Go Local
While the pandemic locked people in their homes and limited their movements, the need for goods and services was and will always be present. People would need groceries, go to salons, and visit the nearest garages. Local SEO has been one of the most effective SEO strategies, especially for SMBs trying to compete with major brands and websites.
The pandemic has increased the importance of local SEO as people search for products or services that are available closest to their locations. You can create or update your Google My Business profile with detailed information, like company name, address, working hours, website, etc. to boost your ranking in local results.
Readying Your Business for the Post-COVID World with SEO
SEO is a long-term marketing strategy that requires adjustments at regular intervals to keep up with the changing trends and consumer behaviors. But with an event like the COVID-19 pandemic that made the world stand still for a considerable duration, your SEO strategy will need something more than small adjustments to comply with the new world order.
Focus on the SEO optimization tips listed in this post if you are looking for ways to improve your organic visibility and prepare your business for the post-COVID world. A digital marketing company can also be relied upon to help you achieve your SEO objectives and take your business to newer digital heights.