According to a Statista report, there were more than 1.72 billion websites on the internet in 2019. Amid the rising competition, it might seem like you’ve made it once your brand is successfully established. While establishing a brand is in no way a small feat, there is still a long way to go.
One of your primary tasks would be to create and retain brand recognition. This will help your brand carve a niche for itself, encouraging consumers to consider you for the products or services you offer. Search Engine Optimization (SEO) can play a vital role in the process. Take a look at 3 reasons why you should focus on SEO if you want to increase brand awareness and recognition-
1. Spreading a Word About Your Brand
While paid campaigns have grown in popularity in the last couple of years, not every brand has the resources to invest in paid campaigns. Even if they do, there is no guarantee that paid campaigns would deliver the expected results. Content marketing was and still is one of the most affordable and effective ways to spread the word about your brand.
According to an eMarketer report, 60% of marketers create at least one piece of content each day. By combining SEO with high-quality brand-focused content, you might be able to attract target consumers. Try to understand how crawlers work and write fresh and informative content consistently to improve your ranking and reach more people.
2. Increasing Website Traffic Through Relevant Keywords
Every brand, irrespective of whether they use paid campaigns, lays a major emphasis on using relevant keywords throughout their website. It is one of the most effective ways to get presented in front of prospective customers.
Look for keywords that users commonly use to search for information, products, or services you offer. Use these keywords in your brand-focused content and other places on your website to get ranked for them on search engines. While there are other SEO aspects that affect search engine ranking, using relevant keywords is one of the most important ones.
3. Link Building
Brand recognition is all about increasing the awareness and acknowledgement of your brand. In other words, you need to be at the digital locations frequently visited by your target consumers. Link building is one of the most vital tools to make your presence felt in the digital landscape.
From acquiring hyperlinks, broken link building, participating in social conversations to creating infographics, there are several white hat techniques to make link building work for your brand. When done effectively, it can help you reach more people while also boosting your SEO and branding organically.
Role of SEO in Increasing Brand Awareness
SEO continues to be one of the most effective ways for brands to increase their awareness and recognition. While SEO importance has grown over the years, optimization has become more complex, with search engines regularly updating their algorithms. In 2018 alone, Google made 3,200 changes to its algorithms, according to a SearchEngineLand post.
Business owners and their decision-makers often do not have the time to track such changes, and this has a detrimental effect on their SEO strategy. A simple solution to this problem is working with a reputed digital marketing company.
Marketing professionals keep themselves updated with search engine algorithms. As SEO is one of their specializations, they better understand the strategies and techniques to provide effective results to their clients. If creating, growing, and retaining brand recognition is what you’re aiming for, SEO professionals are sure to provide the best results.