Today, most businesses know the importance of SEO in attracting the target audience to their websites. However, SEO can be a double-edged sword. While a new and updated SEO strategy can significantly improve your online presence, old and outdated tactics like keyword stuffing can be ineffective and negatively impact SEO as well.
Therefore, digital marketers need to quickly adapt their search engine optimization strategies to the latest SEO trends to ensure a better ranking on Google search pages.
Digital marketers can watch out for the following latest SEO trends for the year 2022.
- Greater Role of AI
Artificial intelligence (AI) continues to have a significant impact on almost all traditional fields ranging from business and commerce to medical sciences. It is no surprise that SEO strategies in future will have to be moulded around AI.
Since its introduction in 2015, the AI-based Google RankBrain algorithm has been continuously learning, analyzing and getting better at ranking content. Today marketers can use AI to analyze data such as the amount of time a user spends on your web page, the conversion rate, etc., to create an SEO page with quality and relevant content.
- Mobile Friendliness for Better Google Ranking
Long before July 1, 2019, when google shifted to the mobile-first index for new websites, SEO marketing experts knew that the mobile-friendliness of sites would play a greater role in ranking.
The amount of smartphone penetration in India and the world over is phenomenal, and people are spending more time surfing the internet in a mobile phone web browser than a personal computer. This can be corroborated by the fact that all the top trending websites on any topic are mobile-friendly.
While the older web pages are still ranked on various other factors, digital marketers would like to enable mobile-friendliness for such web pages for good page rankings.
- Quality Content Will Remain The King
Quality content was and will remain a deciding factor. Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) principles emphasise delivering quality results to the user.
Therefore, the well-researched, informational and original content will always have an SEO search advantage on Google search algorithms.
- Using Long-Tail Keywords
General search trends in recent years suggest that google puts greater emphasis on providing relevant results to the conversational style of search queries. This is a good stance by Google as sometimes the user does not know the exact keyword to search.
For example, a user might want to know about discount brokers without knowing the exact term. Such a user may end up typing a query such as Low-price Demat account provider or something like that.
Therefore, digital marketing trends 2022 can witness the emergence of long-tail keywords as an effective tool of conversation between the user and the search engine.
- Including Videos
There is a reason why some of the established names in blogging now include videos in their profile. The young generation is spending more time on online video platforms like YouTube, Instagram reels, TikTok, etc.
Therefore, including relevant videos has become important for 360-degree search engine optimization in digital marketing for any business.
While technical SEO is here to state, top digital marketing trends indicate a surge toward providing the most relevant search results to the user at minimum possible clicks. It is imperative that SEO is yet to witness many changes in the near future as well.
As digital marketers, the best thing we can do is to blend the latest developments in SEO with traditional parameters like user feedback and deliver customised solutions.