Make your advertising efforts more efficient with Programmatic
Programmatic is the most effective top-funnel activity to increase brand awareness and reach by reaching out to highly targeted audiences.
Programmatic is a must have in your digital marketing arsenal. Programmatic gives you the ability to run all types of campaigns (display, app install, video etc.) from a single platform. More importantly this gives the ability to precisely target the most relevant audiences in the most cost-effective manner. Programmatic Advertising is an AI driven automation of advertising/media. This involves machine-learning decisioning and both biddable and non-biddable inventory.
Programmatic advertising gives access to
- Premium Inventory
- 1st Party Data
- 3rd Party Audience segments
- Contextual relevance-In-market, Affinity, keyword and Interest
- Measurable Outcomes - Can drive performance over a period of time
Our capabilities lies in managing Programmatic buying, Demand-side platform & Real-time bidding. We help you to focus on 5-vital areas of Programmatic Advertising.
- New Reach
- Extended reach
- Consolidated buying
We help our clients with the latest Programmatic approach to reach out to all thier consumers across all formats in a consolidated manner. We help in
- Targeting your first party data
- Achieve scale and reach
- Target segmentation at the heart of it – consumer personas created, based on consumer interaction
- Use one platform for video, banner, native and rich media
- Assistance to all media channels
- Set up DV360 to achieve campaign objectives, track and optimize campaigns through its own in-built machine learning system
- Create cross-channel campaigns, manage audience, build dynamic creatives for multiple segments and channels
- High quality inventory from top broadcasters and publishers
- Campaign insights across different metrics
- Re-marketing to prospects based on campaign insights
- Utilize signals from over 48 AdExchanges
- Utilize YouTube with de-duplicated reach
- Can keep negating existing audiences to better increase reach among the newer ones.
- Certified partner for Display & Video 360 and a GMP Partner
- Dedicated team for Google Display & Video 360 (With certifications from Google )
- Set up and managed large and complex DV 360 campaigns
- Proven ability in advanced analysis of DV360 data along with Google Analytics, Google Search Ad360 Google Campaign Manager using BigQuery
- Expertise in building predictive models like the media mix optimisation model