Creating true business insights through Google Analytics
Running digital marketing campaigns without a properly implemented analytics is like running in the dark. Every organisation needs to know their user behavior and loopholes for better decision-making. Analytics helps in giving in-depth insights about users & in optimising the media planning as well as the user journey. Such data-driven insights helps in driving marketing cost efficiencies.
To attain media and product efficiency, (friction-less consumer behavior on the site) businesses need to have the right analytical tool that is implemented well. Google Analytics helps to collect the data, analyse it and draw insights from the same.