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Why and What of PPC - Pay Per Click Advertising

Outsource Pay Per Click (PPC) Advertising to LogicServe

Outsource Pay Per Click Advertising

What is PPC Advertising?

Pay per click (PPC) advertising is one of the most effective ways of advertising on the Internet. Allow us to illustrate this with an example. Suppose you are a travel company and offer travel packages to United Kingdom . You want Internet users who are planning a holiday to United Kingdom to come to your Web site. One of the first places users go to for information on the Web is search engines. They use keywords on search engines such as Google, Yahoo and MSN to find the information, products and services they need.

How does Pay Per Click Advertising work?

PPC advertising lets you target specifically those users who are looking for information on holidays in United Kingdom . It works like this. You can bid for keywords that you think your prospect customers are most likely to use on search engines (Holiday in United Kingdom, travel packages to United Kingdom, holiday packages in United Kingdom, etc). When a user searches on search engines using these keywords, your ad is triggered on the search engine result pages (SERPs).

The position of your PPC ad depends on the amount you bid, the competition for the keyword and the effectiveness of your ad.

Every time a user clicks on your ad, you pay the amount you have bid. So, unlike traditional impression-based online advertising methods, the advantage of PPC advertising is that you pay only if a customer actually clicks on your PPC ad, not on the number of times your ad is displayed.

Why Pay Per Click Advertising (PPC)?

Pay Per Click (PPC) advertising offers several advantages over traditional advertising methods:

You can target your PPC campaigns precisely to specific groups of customers.
It's extremely flexible. You can choose, chop and change your keywords any time. You can write multiple ads; change and tweak them as many times as you want so that you get the best from your ad spends.
You can track results minutely in real-time, and tweak the performance of your campaign on the fly.
If executed well, it is far more cost-effective than other forms of advertising, and you can instantly measure the ROI.
If you have a good search marketing partner, you can have your campaign up and running in no time.

Not surprisingly, global advertisers are expected to spend over $11 billion on PPC advertising; and the industry is growing at a rate of 44% per year.

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