How to avoid / detect click frauds in PPC campaigns?
Click fraud is an internet crime taking place in pay per click advertising. This fraudulence is caused by a person or computer program posing as a prospective customer initiating illegal clicks on pay per clicks ads. This generates illegitimate charge per click, forcing the advertiser to pay for clicks which have not targeted the actual site.
The fraudulent clicks are usually created by competitors who with the help of computer programs called robot, crawl into websites and generate false clicks . Click fraud can thus drain your pay per click (PPC) campaign budget bringing a decline in the ad performance. The aim of click fraud crime is to consume the advertisers pay per click budgets . The click fraud victim not only looses money but also fails to achieve the purpose of internet advertising. There are various tools to check these fraudulent clicks and prevent the crime.
We at LogicServe have developed certain strategies which are time-tested methods to check click fraud. Our sophisticated tools help to detect instances of click fraud across pay per click ads and initiate quick action to ensure that your campaign is not hijacked and achieves its desired objectives. Some of our methods include:
Sticking to major pay per click advertising platforms like Google Adwords and Yahoo SEM. These are the search engines which have assured quality traffic and minimal exposure to fraud.
Monitoring the conversion rate from the pay per click advertising. Higher conversion rate means click fraud free campaign.
Introducing a tracking system which helps collect visitor details through a tracking script. Thus, the collected details like IP address, time, location and so on act as the most efficient tools to detect click fraud.
LogicServe with its experts and expertise provide a dependable click fraud solution. Subscribe to LogicServe's click fraud detection service to get best from your Pay per click advertising campaign.
