Schedule Videos to Your Business Profiles with this New Feature from Instagram
Now, you can add video scheduling to your social media management apps, thanks to this latest tweak to Instagram’s API.
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How to Make Your Social Media Strategy Stronger For the Coming Year
With the end of 2018 approaching, it is that time of the year when you look back at all you have done throughout the year and improve for the year that awaits you. Here are some useful tips that help you improve your social media strategy for 2019.
Facebook introduces improved Analytics Capabilities for its Pages and further expands it for Instagram
Facebook has launched a beta version to bolster its own site analytics capabilities. It has also rolled out Instagram analytics for marketers to test their ad efficacy.
Facebook Unveils New Ad Attribution System
In order to improve its efficacy, the social media giant has now launched a new Attribution Dashboard. Re-christened simply as Facebook Attribution, the new ad measurement tool aims to provide more insights to ensure precise attribution for better ROI on marketing campaigns.
Facebook’s Canvas Ads Gets a New Name and Updates
Facebook has announced that it will be renaming the ‘Canvas Ads’ page to ‘Instant Experiences’. The upgrade also consists of a few other back-end refinements in order to improve performance and page load speeds.
Twitter Rolls Out Live Audio-Only Broadcast Feature for iOS
Microblogging site Twitter has added exciting capabilities to the Twitter and Periscope platforms. The company announced this week that the audio-only feature is going live for all iOS users that utilise the Twitter platform and its live streaming app, Periscope.
Twitter is Working on a New ‘Replies’ Layout to Boost Engagement
Twitter is experimenting with ways to update how interactions work on the site in order to make it feel more conversational and generate a better level of engagement.
2-Factor Authentication for Page Managers Unveiled by Facebook
With an aim to expand the existing transparency levels, Facebook has been reported to bring forth modifications in the authentication and authorisation procedures for users managing large Facebook pages. This new authorisation procedure will allow the users to publish posts on the pages with enhanced transparency and authority.
Facebook removes the option for auto posting tweets and retweets from Twitter
Popular social media platform Facebook announced that it had deprecated its Publish action feature from its API. This feature earlier made it possible for apps to publish posts on Facebook as the logged-in user.
Snapchat ups the ante by launching a new program that pairs brands with platform influencers
In an attempt to generate more revenue than it already is, Snapchat turns its focus towards platform influencers. Snap inc. has launched a new program. This program is called Snapchat Storytellers and is an attempt to connect brands to Snapchat influencers, which leads to productive and brand-oriented content creation.
Why are Marketers Enthusiastic about Facebook’s New Ad Tools?
Facebook recently launched a new tool that allows anyone to view the ads being run by any Facebook Page at any given time. Here’s a look at how this feature can benefit marketers.
Plan Events and Projects Better with New Collaboration Tools on Pinterest
Pinterest, the visual discovery social media platform, has been rolling out a slew of changes to its user interface for quite some time now. One more exciting addition is the new collaboration tools. The facility allows users to have conversations with other members of the platform’s group board with the help of the new group activity feed.
Facebook Makes it Possible to Tag Paid Partnerships on Posts
After launching an info label to tag political posts, it has now expanded the scope of this facility beyond politics. It now does the same for promotional content that appears on pages of well-known agencies and firms or influencer pages.
Pinterest Adds Fifth Specialty to its Pinterest Marketing Partners Program
Pinterest has been making multiple moves to enable better ad serving and higher ROI from its social media platform. Taking one more step towards this aspect, the platform added a new specialty within its PMP (Pinterest Marketing Partners) program.
Facebook rolls out 3D posts and here’s all you need to know about it
With FB rolling out features like text-oriented status updates, relatable videos, memes, FB Live, and FB Immersive Canvas, the arrival of something more significant was much awaited. The platform has added a new member to its suite of immersive features, and that’s known as FB 3D posts.
