Some commonly use terms while juggling with pay per click advertisements-

Bid: The maximum amount of money placed on a pay-per-click ad.
Click: Number of times the ad has been clicked.
Conversion Rate: Percentage of visitors converted into clients/purchasers.
CPC: Click-through rate defines the amount the user pays if his ad is clicked.
CPM: Cost per mile is […]

Posted on April 1st, 2008 by Prasad Shejale
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »

With the Search Engine it is also important to decide the preferred marketing strategy – Search Engine Optimization or Pay per Click.
These are two different marketing strategies working on different aspects of a website. Before setting on the preferred method it is important to know the underlying facts about each.
PPC familiarizes the user to […]

Posted on March 31st, 2008 by Prasad Shejale
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »

Pay per click is an important tool of Internet marketing. A keyword optimized and cleverly set budget can see through a great online business. But there are myths attached the pay per click approach –

Number one page rank is the best

Pay per click is about conversions and ROI. Being number one is a waste if […]

Posted on March 31st, 2008 by Amy Sherwood
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »

LogicServe is an Adwords Professional Company. LogicServe provide Pay Per Click (PPC) setup and management services. We offer a full Management and Optimization service for our clients by Qualified Google Adwords Professional’s & Campaign Managers. LogicServe goes beyond keywords, clicks and conversions to deliver tangible business value and measurable ROI on your search engine marketing […]

Posted on March 18th, 2008 by Prasad Shejale
Filed under: Pay Per Click (PPC) | 1 Comment »