Pay per Click Management Services

Pay per Click is a fast growing Online Marketing tool used by several enterprise including small business establishments. Due to rising competition, the cost of keywords has increased resulting in the increase in cost per click (CPC). In such swiftly evolving and challenging market it becomes necessary to efficiently manage your pay per click advertisements. […]

Posted on April 2nd, 2008 by James Stanway
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Two Important PPC Abbreviations

Pay per click is a form of Internet Marketing where the sponsor has to pay a set amount for every click on his listing/ad campaign. There are a number of different abbreviations associated with PPC. Two important acronyms are listed below:

CPC: Cost per click defines the charge you pay to the search engine for each […]

Posted on April 1st, 2008 by Prasad Shejale
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Pay Per Click - Measurable ROI

In Pay-Per-Click type of Internet marketing the advertisers pays an amount every time their ad is clicked by a prospective customer. This is also known as the click-through rate (CTR); both of these are integral part of web optimization.
Pay per click marketing is lucrative and measurable in terms of return of investment ROI. There […]

Posted on March 31st, 2008 by Rohit Chugh
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Depressed Growth for Google Paid Search program in February

As per comScore report ; February figure of Google’s revenue shows slow down in Paid Search revenue for Google.
This can be a bad news for Google since they good dependency on Paid Search Revenue. With the fear of Recession looming around ; one has to wait for next few month to check the definitive trend.

Posted on March 31st, 2008 by Rohit Chugh
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Google Checkout with NO Transaction Fee

You may not be knowing about this but if you are running Google Adwords account for your online store then you have a good news. You can have sales ten (10) times as that of your Google Adwords spend using Google checkout without the Transaction Fee for Google checkout.
For example ; lets say your Google […]

Posted on March 31st, 2008 by Prasad Shejale
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »