Negative keywords prevent your PPC ads from appearing in search engine results. Use of these often helps your pay per click ads not to show up in search engine results for non relevant keywords. Thus, adding negative keywords not only saves your money and but also draws quality targeted traffic to your web site. Negative […]

Posted on April 1st, 2008 by Amy Sherwood
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »