Quick Pay Per Click – PPC Glossary

Prasad Shejale — Tue, 01 Apr 2008 12:43:14 +0000

Some commonly use terms while juggling with pay per click advertisements-

Bid: The maximum amount of money placed on a pay-per-click ad.
Click: Number of times the ad has been clicked.
Conversion Rate: Percentage of visitors converted into clients/purchasers.
CPC: Click-through rate defines the amount the user pays if his ad is clicked.
CPM: Cost per mile is the cost for 1,000 ad views or impressions.
CTR: Number of ad clicks/ number of impressions x 100; metric of account performance.
Hits: Also known as views, the number of web site visitors including repetitive onces.
Impressions: Number of times the page has been viewed
Keyword: Single or a group of important words that define the web site content and display the page when entered on the search engine box.
ROI: Return on investment is the money made on pay per click ads.

Search Engine Marketing » Glossary