Search Engine Marketing » CPC http://www.logicserve.com/blog Search Engine Marketing Tue, 23 Mar 2010 05:11:13 +0000 http://wordpress.org/?v=2.8 en hourly 1 Two Important PPC Abbreviations http://www.logicserve.com/blog/pay-per-click-ppc-management/two-important-ppc-abbreviations/ http://www.logicserve.com/blog/pay-per-click-ppc-management/two-important-ppc-abbreviations/#comments Tue, 01 Apr 2008 12:23:12 +0000 Prasad Shejale http://www.logicserve.com/blog/pay-per-click-ppc-management/two-important-ppc-abbreviations/ Pay per click is a form of Internet Marketing where the sponsor has to pay a set amount for every click on his listing/ad campaign. There are a number of different abbreviations associated with PPC. Two important acronyms are listed below:

  • CPC: Cost per click defines the charge you pay to the search engine for each click on your adverts. If your ad is displayed for a search query but the visitor doesn’t click it, you don’t incur any cost.
  • CTR: Click-through rate is a measure of your account performance. Usually the higher the CTR the better is the account performance. CTR is calculates as number of ad clicks/number of impressions x 100
]]> http://www.logicserve.com/blog/pay-per-click-ppc-management/two-important-ppc-abbreviations/feed/ 0