Some commonly use terms while juggling with pay per click advertisements-

Bid: The maximum amount of money placed on a pay-per-click ad.
Click: Number of times the ad has been clicked.
Conversion Rate: Percentage of visitors converted into clients/purchasers.
CPC: Click-through rate defines the amount the user pays if his ad is clicked.
CPM: Cost per mile is […]

Posted on April 1st, 2008 by Prasad Shejale
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »