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	<title>Search Engine Marketing &#187; Click Through Ratio</title>
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		<title>Increase Click Through Ratio</title>
		<link>http://www.logicserve.com/blog/pay-per-click-ppc-management/increase-click-through-ratio/</link>
		<comments>http://www.logicserve.com/blog/pay-per-click-ppc-management/increase-click-through-ratio/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 10:10:41 +0000</pubDate>
		<dc:creator>Prasad Shejale</dc:creator>
				<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Pay Per Click Management News]]></category>
		<category><![CDATA[Click Through Ratio]]></category>
		<category><![CDATA[CTR]]></category>

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		<description><![CDATA[As per one of the news item and study conducted; if you display pay pal logo on your Yahoo Yahoo! Search Marketing ads then the possibility of Click Through Ratio going up is high.
In case you are using Pay Pal for processing your online sales then Pay Pal allows use of  logo. You can [...]]]></description>
			<content:encoded><![CDATA[<p>As per one of the news item and study conducted; if you display pay pal logo on your Yahoo Yahoo! Search Marketing ads then the possibility of Click Through Ratio going up is high.</p>
<p>In case you are using Pay Pal for processing your online sales then Pay Pal allows use of  logo. You can show the ads with logo. It in turn helps increase the CTR.</p>
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