As per one of the news item and study conducted; if you display pay pal logo on your Yahoo Yahoo! Search Marketing ads then the possibility of Click Through Ratio going up is high.

In case you are using Pay Pal for processing your online sales then Pay Pal allows use of logo. You can show the ads with logo. It in turn helps increase the CTR.

Posted on March 31st, 2008 by Prasad Shejale
Filed under: Pay Per Click (PPC), Pay Per Click Management News