Do you regularly advertise on Facebook? But are your ads getting you the value? Or do you properly track and measure your return on investment on these ads? It is essential that you meet the objective you are setting on Facebook to understand the value. Let’s dive in the pool of Facebook conversion and pixels that keep tracking your ads.
What is Facebook ROI?
You must have often heard that you cannot measure return on investment on Facebook. You can measure all the efforts you put in for Facebook advertising, especially the one that drives an action and assigns a value to it. This is done through the following parameters:
- Conversion Tracking
- Offsite parameters
What is known as Conversion Tracking?
With this Facebook allows tracking all the conversions that have happened on your FB ad.
For example: If you ran an ad and your conversions went up 40%. But do have proof to show that these conversions were because of your ads you did on Facebook? Or could it be something that would have driven it?
This is where conversion tracking comes into the picture. With this, you are aware along with Facebook that users visited your site from the Facebook ad. With Facebook’s pixel you also get to know that your ad was performed.
What is a Pixel Code?
As the name suggests, it is a code provided by Facebook to track the ad objectives and parameters. This code is placed on the desired page, to understand that users have visited the page through Facebook.
For example- You are running a Facebook ad to sell black dresses, when a user clicks on your ad, Facebook records an ad click. The users is taken to the assigned landing page after the user has shown interest and clicked on the ad. Facebook can follow the person anywhere to a different page using the snippet of the code.
If the Facebook pixel is placed on the web page of the black dress and if the user visits that page through the Facebook ad, then the ad is termed to be successful. The Facebook pixel can also be placed on pages that the advertiser keen to convert. It can be the information page, basket page, contact us page, payment gateway or any other page.
Different types of Conversions and Optimized CPM
The most amazing part about this conversion tracking is that Facebook utilizes Optimized CPM to regulate who your ad reaches out to.
This CPM will allow all advertisers to arrange all marketing goals regarding priority and then delivers all these ads against the goals in the most efficient way. Allows the users to maximize the budget value.
Following are the different types of conversions:
- Page views
- Add to cart
- Other website conversions/visits
Facebook users perform the above-desired actions through ads that use the conversion tracking. This targets ads to consumers who are most likely to convert to sales.