With so many apps being developed every other day, it gets hard to reach out to the users. If you are looking forward to developing mobile apps and would like to reach out to the users so that they download it, then this post will help you demonstrate four popular searches that will give you a better idea for the type of app you should focus on.
Popular trends for discovering mobile apps
Google notes that users look forward to downloading apps that they find useful on a daily basis. In addition, apps require more than just a trending approach to keep them glued to mobile devices of users. App developers would need to follow productive methods to get it going. This is where Google comes in to save the day. A 2017 report filed by Google showed what the users search for the most when looking for apps. In addition, that is where four factors were deduced that triggered users to search for apps. These are:
- Gaining convenience and productivity
In this fast-paced world, nobody has time to slack off and perform a task with delays. This thinking is where people tend to search for apps that can provide convenience. For instance, grocery apps that will let users get options like a pickup or home delivery, or a restaurant app that permits them to reserve tables.
- Learning and refining new skills
Another popular trend that follows among app users is to learn and improve skills. This can relate to learning the piano or guitar, or learning a new language, etc. People have been keen to advance their skills, which is why many searches since last year have been focused on apps that help in teaching people something new.
- Desiring a healthy mind and body
To overcome the burdens of life, app users also like healthy bodies. Thus, many of the trending apps downloaded by millions were health-based ones. These apps were focused on teaching various exercises, nutritional plans, or yoga workouts for daily users. Some even come with synchronising abilities that let users monitor their heartbeats using external wearables such as smartwatches.
- Improving their financial assets
Another trending category among apps is the one that offers coupons to save on meals or other items. With a vision to save as much money as possible, people downloaded such apps and looked forward to saving more on their purchases.
Not all apps, which are developed, can achieve the popularity standards of Snapchat, Pokémon Go or Candy Crush. That totally depends on the interaction between the app and the user. If the latter finds good use for the app, then there are chances that the app achieves recognition. Not to mention, a highly useful app may never be known to a user as it somewhat depends on luck as well. Another situation may arise where a user may find your app but may still not feel the compulsion to keep using it. Therefore, it is also necessary that the app developers use interactive methods to keep a user engaged to the app from time to time.