http://www.logicserve.com/blog Search Engine Marketing Tue, 15 Apr 2008 08:41:00 +0000 http://backend.userland.com/rss092 en What is Google Adwords? Google Adwords is a convenient platform for online advertising. Adwords provide a simple way of advertising where ads are created for all kinds of budget. Ads created thus are displayed along with the search result or in the content sites like Blogger or HowStuffWorks. The ads can ... http://www.logicserve.com/blog/pay-per-click-ppc-management/quick-news-items-on-pay-per-click-management/google-adwords-the-backbone-of-online-advertising/ Pay per Click is a fast growing Online Marketing tool used by several enterprise including small business establishments. Due to rising competition, the cost of keywords has increased resulting in the increase in cost per click (CPC). In such swiftly evolving and challenging market it becomes necessary to efficiently manage ... http://www.logicserve.com/blog/pay-per-click-ppc-management/pay-per-click-management-services/ As per the press release GetThatWholesale.com offers free listings on the A new online wholesale directory. There will not be any Pay Per Click (PPC) charges of any kind for the service.Traditionally the wholesale directory either charge inclusion fee or PPC charges. In some cases both fees may be added.Being ... http://www.logicserve.com/blog/pay-per-click-ppc-management/free-listing-on-directory-not-even-ppc/ Negative keywords prevent your PPC ads from appearing in search engine results. Use of these often helps your pay per click ads not to show up in search engine results for non relevant keywords. Thus, adding negative keywords not only saves your money and but also draws quality targeted traffic ... http://www.logicserve.com/blog/pay-per-click-ppc-management/negative-keywords-in-pay-per-click-campaign/ While you are busy planning new pay per click marketing policies, there could be unauthorized users in control of your campaigns, running your business for their benefit.Such users like to invade into your account by burying their own keywords and ads in your domain without changing your settings and budgets. ... http://www.logicserve.com/blog/pay-per-click-ppc-management/ppc-spam-and-frauds/ Pay per Click is a lucrative marketing strategy which can be you business booster if properly managed. There are certain factors important to run a successful and profitable pay per click campaign. The primary aim of a pay per click campaign is to attract potential users to the concerned website through ... http://www.logicserve.com/blog/pay-per-click-ppc-management/managing-pay-per-click-advertising/ Some commonly use terms while juggling with pay per click advertisements- Bid: The maximum amount of money placed on a pay-per-click ad. Click: Number of times the ad has been clicked. Conversion Rate: Percentage of visitors converted into clients/purchasers. CPC: Click-through rate defines the amount the user pays if his ad is ... http://www.logicserve.com/blog/pay-per-click-ppc-management/quick-pay-per-click-ppc-glossary/ Pay per click is a form of Internet Marketing where the sponsor has to pay a set amount for every click on his listing/ad campaign. There are a number of different abbreviations associated with PPC. Two important acronyms are listed below: CPC: Cost per click defines the charge you pay to ... http://www.logicserve.com/blog/pay-per-click-ppc-management/two-important-ppc-abbreviations/ As per one of the news items; EU is expected to clear Google / Double Click merger. The approval is expected since long. The European Commission had decided in January not to object formally to the merger. The Commission which is EU's competition watchdog, never disapproved any deal ... http://www.logicserve.com/blog/pay-per-click-ppc-management/eu-to-approve-google-double-click-merger/ With the Search Engine it is also important to decide the preferred marketing strategy – Search Engine Optimization or Pay per Click. These are two different marketing strategies working on different aspects of a website. Before setting on the preferred method it is important to know the underlying facts about ... http://www.logicserve.com/blog/pay-per-click-ppc-management/seo-vs-ppc-the-preferred-marketing-strategy/ Pay per click is an important tool of Internet marketing. A keyword optimized and cleverly set budget can see through a great online business. But there are myths attached the pay per click approach – Number one page rank is the best Pay per click is about conversions and ROI. Being number ... http://www.logicserve.com/blog/pay-per-click-ppc-management/fighting-out-pay-per-click-myths/ Click Fraud is an inevitable aspect of any business and pay per click is no exception. Making money through ‘black hat’ techniques of business could be the prime aim of some. How do you escape being a victim of any such pay per click fraud/crime? There are some simple clever ... http://www.logicserve.com/blog/pay-per-click-ppc-management/click-fraud-detection/ In Pay-Per-Click type of Internet marketing the advertisers pays an amount every time their ad is clicked by a prospective customer. This is also known as the click-through rate (CTR); both of these are integral part of web optimization. Pay per click marketing is lucrative and measurable in terms of ... http://www.logicserve.com/blog/pay-per-click-ppc-management/pay-per-click-measurable-roi/ As per comScore report ; February figure of Google's revenue shows slow down in Paid Search revenue for Google. This can be a bad news for Google since they good dependency on Paid Search Revenue. With the fear of Recession looming around ; one has to wait for next few month ... http://www.logicserve.com/blog/pay-per-click-ppc-management/depressed-growth-for-google-paid-search-program-in-february/ With a loud cluttering regarding recessions the Search Engine Marketing companies may find more business. In the tough times when energy prices and good / services costs are going up, there is a need for spending marketing budget effectively. The users are going to be more choosy and shall use internet ... http://www.logicserve.com/blog/pay-per-click-ppc-management/recession-helps-search-engine-marketing/