A few days back, Google announced it is expanding support for rich results within Q&A pages on the web. Google’s aims to use the Q&A feature to offer customers with additional information about a particular organisation or brand.
Google has rolled out a couple of interesting updates to its search page. If you have recently accessed the search engine results page you must have seen that the search bar doesn’t disappear even when you have scrolled from the top of the page to the next fold.
The research and development team at Google Search Console is assessing a unique method to enable users to seamlessly add all data for a site’s subdomains, domains, and subpaths.
If you are a forward-looking marketer, it is necessary to build content optimisation practices into your voice search offerings, so that you can be comfortably ahead of the curve as the technology expands exponentially. Here’s some ways you can do this.
When we optimise for search intent, we influence SERP results in our favour and improve metrics like CTR for our campaigns. Here are 5 key strategies worth noting to influence the search rankings.
In a wave of updates, Google aims to launch not one, but three new features to the search results dedicated to Q&A, FAQs, and How-to content.
If users are analysing Google My Business, they would’ve noticed an exciting update to the analytics package. Some businesses are…
Google has made a few updates to the Adwords campaigns to favour local businesses on the basis of their verified locations instead of using targeted search queries. Some businesses have reported seeing a “Local Search Ads Experiment Campaign” link – a sign of Google’s emphasis on local businesses without the need for the traditional phrase based AdWords.
As SEO marketers or business owners, we all have a fair idea about what it takes to rank high on SERP. However, many of us would have been surprised at a shift in rankings without any issues from our end. This may be because of a significant change in Google algorithm update recently.
In a significant push to fend competition in the AI-based voice tech space, Google recently announced a slew of measures for Google Assistant. With this move, the compatibility with Google Assistant will now reach 95% of the eligible Android devices in terms of language support.
With so many apps being developed every other day, it gets hard to reach out to the users. If you are looking forward to developing mobile apps and would like to reach out to the users so that they download it, then this post will help you demonstrate four popular searches that will give you a better idea for the type of app you should focus on.
Even in the face of concerns from marketers (e.g. their grouse on users not visiting the site because of availability of answer on the results page itself, thereby decreasing traffic), the company is now trying to educate users on the rationale behind featured snippets.