What is Google Adwords?
Google Adwords is a convenient platform for online advertising. Adwords provide a simple way of advertising where ads are created for all kinds of budget. Ads created thus are displayed along with the search result or in the content sites like Blogger or HowStuffWorks. The ads can be created in any format […]
Posted on April 15th, 2008 by Prasad Shejale
Filed under: Pay Per Click Management News | No Comments »
Pay per Click is a lucrative marketing strategy which can be you business booster if properly managed. There are certain factors important to run a successful and profitable pay per click campaign.
The primary aim of a pay per click campaign is to attract potential users to the concerned website through the search engine. Thus the […]
Posted on April 1st, 2008 by Prasad Shejale
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Some commonly use terms while juggling with pay per click advertisements-
Bid: The maximum amount of money placed on a pay-per-click ad.
Click: Number of times the ad has been clicked.
Conversion Rate: Percentage of visitors converted into clients/purchasers.
CPC: Click-through rate defines the amount the user pays if his ad is clicked.
CPM: Cost per mile is […]
Posted on April 1st, 2008 by Prasad Shejale
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Pay per click is a form of Internet Marketing where the sponsor has to pay a set amount for every click on his listing/ad campaign. There are a number of different abbreviations associated with PPC. Two important acronyms are listed below:
CPC: Cost per click defines the charge you pay to the search engine for each […]
Posted on April 1st, 2008 by Prasad Shejale
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As per one of the news items; EU is expected to clear Google / Double Click merger.
The approval is expected since long. The European Commission had decided in January not to object formally to the merger. The Commission which is EU’s competition watchdog, never disapproved any deal without sending formal objections.
The Deal […]
Posted on March 31st, 2008 by Prasad Shejale
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With the Search Engine it is also important to decide the preferred marketing strategy – Search Engine Optimization or Pay per Click.
These are two different marketing strategies working on different aspects of a website. Before setting on the preferred method it is important to know the underlying facts about each.
PPC familiarizes the user to […]
Posted on March 31st, 2008 by Prasad Shejale
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With a loud cluttering regarding recessions the Search Engine Marketing companies may find more business. In the tough times when energy prices and good / services costs are going up, there is a need for spending marketing budget effectively.
The users are going to be more choosy and shall use internet for bargain hunting. There is […]
Posted on March 31st, 2008 by Prasad Shejale
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As per one of the news item and study conducted; if you display pay pal logo on your Yahoo Yahoo! Search Marketing ads then the possibility of Click Through Ratio going up is high.
In case you are using Pay Pal for processing your online sales then Pay Pal allows use of logo. You can […]
Posted on March 31st, 2008 by Prasad Shejale
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You may not be knowing about this but if you are running Google Adwords account for your online store then you have a good news. You can have sales ten (10) times as that of your Google Adwords spend using Google checkout without the Transaction Fee for Google checkout.
For example ; lets say your Google […]
Posted on March 31st, 2008 by Prasad Shejale
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As per the new data the number of users clicking on Google’s Pay Per Click advertisements is declining. So what are the other alternatives that all those who want to sell their products / services )and / or) enhance Brand using internet as an option.
Following three options are worth looking into:
Audio Advertisements / Video Advertisements […]
Posted on March 31st, 2008 by Prasad Shejale
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Internet marketing, adhering to its name, refers to advertising, promoting or selling your product/ services through the internet. Internet marketing involves usage of web sites and e-mails for all promotional communications. It includes search engine marketing, pay per click advertising, blogs, e-mail marketing and more.
Thus, successful internet marketing would mean increased traffic and return of […]
Posted on March 25th, 2008 by Prasad Shejale
Filed under: Search Engine Optimization (SEO) | No Comments »
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a powerful web marketing tool used to optimize your website in order to get quick traffic and better page ranking. SEO involves modifying design and content by copywriting visible and invisible text to improve search engine reading.
There are two important aspects of Search Engine Optimization (SEO):
On-Page […]
Posted on March 20th, 2008 by Prasad Shejale
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LogicServe is an Adwords Professional Company. LogicServe provide Pay Per Click (PPC) setup and management services. We offer a full Management and Optimization service for our clients by Qualified Google Adwords Professional’s & Campaign Managers. LogicServe goes beyond keywords, clicks and conversions to deliver tangible business value and measurable ROI on your search engine marketing […]
Posted on March 18th, 2008 by Prasad Shejale
Filed under: Pay Per Click (PPC) | 1 Comment »
