Search Engine Marketing

What is Google Adwords?

Google Adwords is a convenient platform for online advertising. Adwords provide a simple way of advertising where ads are created for all kinds of budget. Ads created thus are displayed along with the search result or in the content sites like Blogger or HowStuffWorks. The ads can be created in any format like text, image etc. making online advertising an interesting option. There are two types of Adword ads:

• Keyword-targeted ads: You choose keywords for which your ad appears and specify the maximum amount that you are willing to pay for each click. Google Adwords optimizes the cost per click to the minimum amount required for the display of the ad.

• Placement-targeted ads: You select Google content site where your ad will appear. You then specify the maximum amount you are willing to pay for each click or for each thousand view of that site. Like in keyword-targeted ads, Google Adwords optimizes the cost per click of the placement specific ads to minimum amount required for the display of the ad.

How does Google Adwords function?

The lifecycle of Google Adwords ads is –

1.      Creating the ads using relevant keyword related to the business or the selection of the content site where the ad has to appear.

2.      The ad appears for the targeted-keyword search in the “Sponsored Links” section on the page. If it is content-site targeted, it will appear for that particular site.

3.      Potential customer click on your ad for more information on your product/service which might culminate into a developing business relationship.

Why use Google Adwords?

Google Adwords ensure that the ads appear when a particular keyword related to your ad is searched for. The advantages of using Google Adwords are-

1.      Ads can be controlled – They can be formatted or edited and the budget can be re-set to suit changing conditions.

2.      Low advertising cost – The advertising cost is low as you pay only when clicked, which is the cost per click.

3.      Wider reach – Can target a wider range of audience on Google and its content sites thus increasing the ad viewership.

4.      Region specific – The ads can be designed in accordance with different geographic locations. This helps to make the ads region and language specific.

For all business types – Low investment makes it a lucrative platform for all business types; small-scale as well as multinationals

Pay per Click is a fast growing Online Marketing tool used by several enterprise including small business establishments. Due to rising competition, the cost of keywords has increased resulting in the increase in cost per click (CPC). In such swiftly evolving and challenging market it becomes necessary to efficiently manage your pay per click advertisements. A Pay Per Click management company helps in optimizing these services for a profitable campaign and better returns.

A PPC advertisement management service program includes the following task:

1. Keyword Selection: Extensive market research and selection of appropriate keywords.
2. Creative titles and adverts: Properly coined titles and well conceptualized adverts help to maximize click-through and conversion rates.
3. Setting destination URL: Landing page of any searched keyword is the mirror of your website and product/service. Choosing the appropriate URL increases the prospect of increasing the conversion rate.
4. Campaign Tracking: Outcome of a PPC advertisement can be measured. This service aids to the process of tracking codes to measure the conversion rate. These in turn help to analyze the ROI.
5. Bid Management: Bid performance monitoring, bid price changes etc.
6. Regular Performance Analysis: Analysis of various aspect of the campaign like keyword costs, conversions, text ads etc…and providing a performance report

As per the press release GetThatWholesale.com offers free listings on the A new online wholesale directory. There will not be any Pay Per Click (PPC) charges of any kind for the service.Traditionally the wholesale directory either charge inclusion fee or PPC charges. In some cases both fees may be added.Being free would help listing and thus it can be very comprehensive listingThe directories must provide a very comprehensive list of the product / service providers.Let us watch the success of the directory

Negative keywords prevent your PPC ads from appearing in search engine results. Use of these often helps your pay per click ads not to show up in search engine results for non relevant keywords. Thus, adding negative keywords not only saves your money and but also draws quality targeted traffic to your web site. Negative keywords improve the performance of your PPC advertisement in search engines.

For Example-

Pet sitters – cinema, classics, cleaning etc…

Hygiene product: reviews, travel, paints, wholesale, furniture etc…

When to use negative keywords?

Whenever you do a keyword research look for negative keywords related to that keyword, this is one of the easy steps to do it in the beginning of your keyword research which saves your time and money.

Adding negative keywords help in qualified clicks preventing unnecessary displays of your ad. Use phrase and exact match for your keyword phrases, this helps on negative keywords and increase quality traffic.

While you are busy planning new pay per click marketing policies, there could be unauthorized users in control of your campaigns, running your business for their benefit.Such users like to invade into your account by burying their own keywords and ads in your domain without changing your settings and budgets. Well, the trick is to run their ads quietly under your account; making you pay for every click and reaping all conversions themselves.Another objective of such users is to place all kinds of expensive keywords into your account and increasing the budgets as high as thousands of pounds per day. The motive is to get as expensive clicks as possible at your cost.Regardless of the challenge there are preventives against a prospective fraud threat:

• Have a weekly keyword report checking for all keywords across all pages
• Figure out unfamiliar ads if any, through ad reports
• Keep a check on your spend
• Install Spyware and anti-virus to detect frauds
• Change your password frequently and don’t quickly respond to password verifying enquiries.

 A little caution and alertness can add to the smooth sailing of your pay per click advertisement

Pay per Click is a lucrative marketing strategy which can be you business booster if properly managed. There are certain factors important to run a successful and profitable pay per click campaign.

The primary aim of a pay per click campaign is to attract potential users to the concerned website through the search engine. Thus the most essential factor in a pay per click campaign is the selection of search engines. Unpopular engines will bring unwanted visitors, adding to your cost incurred and keeping ROI negligible.  Search engines like Google, Yahoo, and MSN are the most popular ones used for PPC campaigns.

The next essential factor affecting pay per click campaigns is the selection of keywords. In pay per clicks it is the keywords that are the core of the campaign. The most popular keywords find the highest position in the search engine ranking pages increasing the ad popularity amidst high rate of conversion.

Continuous campaign monitoring and proper bidding management also help in the marketing motto. Turning a pay per click campaign profitable needs carefully vigilance and calculated strategy.

Some commonly use terms while juggling with pay per click advertisements-

• Bid: The maximum amount of money placed on a pay-per-click ad.
• Click: Number of times the ad has been clicked.
• Conversion Rate: Percentage of visitors converted into clients/purchasers.
• CPC: Click-through rate defines the amount the user pays if his ad is clicked.
• CPM: Cost per mile is the cost for 1,000 ad views or impressions.
• CTR: Number of ad clicks/ number of impressions x 100; metric of account performance.
• Hits: Also known as views, the number of web site visitors including repetitive onces.
• Impressions: Number of times the page has been viewed
• Keyword: Single or a group of important words that define the web site content and display the page when entered on the search engine box.
• ROI: Return on investment is the money made on pay per click ads.

Pay per click is a form of Internet Marketing where the sponsor has to pay a set amount for every click on his listing/ad campaign. There are a number of different abbreviations associated with PPC. Two important acronyms are listed below:

• CPC: Cost per click defines the charge you pay to the search engine for each click on your adverts. If your ad is displayed for a search query but the visitor doesn’t click it, you don’t incur any cost.
• CTR: Click-through rate is a measure of your account performance. Usually the higher the CTR the better is the account performance. CTR is calculates as number of ad clicks/number of impressions x 100