As per one of the news items; EU is expected to clear Google / Double Click merger.
The approval is expected since long. The European Commission had decided in January not to object formally to the merger. The Commission which is EU’s competition watchdog, never disapproved any deal without sending formal objections.
The Deal […]
Posted on March 31st, 2008 by Prasad Shejale
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »
With the Search Engine it is also important to decide the preferred marketing strategy – Search Engine Optimization or Pay per Click.
These are two different marketing strategies working on different aspects of a website. Before setting on the preferred method it is important to know the underlying facts about each.
PPC familiarizes the user to […]
Posted on March 31st, 2008 by Prasad Shejale
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »
Pay per click is an important tool of Internet marketing. A keyword optimized and cleverly set budget can see through a great online business. But there are myths attached the pay per click approach –
Number one page rank is the best
Pay per click is about conversions and ROI. Being number one is a waste if […]
Posted on March 31st, 2008 by Amy Sherwood
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »
Click Fraud is an inevitable aspect of any business and pay per click is no exception. Making money through ‘black hat’ techniques of business could be the prime aim of some. How do you escape being a victim of any such pay per click fraud/crime? There are some simple clever ways to reduce pay per […]
Posted on March 31st, 2008 by Amy Sherwood
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »
In Pay-Per-Click type of Internet marketing the advertisers pays an amount every time their ad is clicked by a prospective customer. This is also known as the click-through rate (CTR); both of these are integral part of web optimization.
Pay per click marketing is lucrative and measurable in terms of return of investment ROI. There […]
Posted on March 31st, 2008 by Rohit Chugh
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »
As per comScore report ; February figure of Google’s revenue shows slow down in Paid Search revenue for Google.
This can be a bad news for Google since they good dependency on Paid Search Revenue. With the fear of Recession looming around ; one has to wait for next few month to check the definitive trend.
Posted on March 31st, 2008 by Rohit Chugh
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »
With a loud cluttering regarding recessions the Search Engine Marketing companies may find more business. In the tough times when energy prices and good / services costs are going up, there is a need for spending marketing budget effectively.
The users are going to be more choosy and shall use internet for bargain hunting. There is […]
Posted on March 31st, 2008 by Prasad Shejale
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »
As per one of the news item and study conducted; if you display pay pal logo on your Yahoo Yahoo! Search Marketing ads then the possibility of Click Through Ratio going up is high.
In case you are using Pay Pal for processing your online sales then Pay Pal allows use of logo. You can […]
Posted on March 31st, 2008 by Prasad Shejale
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »
You may not be knowing about this but if you are running Google Adwords account for your online store then you have a good news. You can have sales ten (10) times as that of your Google Adwords spend using Google checkout without the Transaction Fee for Google checkout.
For example ; lets say your Google […]
Posted on March 31st, 2008 by Prasad Shejale
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »
As per the new data the number of users clicking on Google’s Pay Per Click advertisements is declining. So what are the other alternatives that all those who want to sell their products / services )and / or) enhance Brand using internet as an option.
Following three options are worth looking into:
Audio Advertisements / Video Advertisements […]
Posted on March 31st, 2008 by Prasad Shejale
Filed under: Pay Per Click (PPC), Pay Per Click Management News | No Comments »
Internet marketing, adhering to its name, refers to advertising, promoting or selling your product/ services through the internet. Internet marketing involves usage of web sites and e-mails for all promotional communications. It includes search engine marketing, pay per click advertising, blogs, e-mail marketing and more.
Thus, successful internet marketing would mean increased traffic and return of […]
Posted on March 25th, 2008 by Prasad Shejale
Filed under: Search Engine Optimization (SEO) | No Comments »
Pay per click advertising
Why pay per click advertising?
Pay per click advertising is an effective and affordable means of search engine marketing. It is a fast and measurable form of advertising available in today’s market. It has the ability to directly drive the targeted audience to your site.
As an entrepreneur looking to optimize your search engine, […]
Posted on March 21st, 2008 by Rohit Chugh
Filed under: Pay Per Click (PPC) | No Comments »
Social Media Optimization
What is Social Media Optimization (SMO)?
Social media optimization (SMO) is a technique of marketing in which you market your website in various social networking sites like MySpace, Youtube, Digg etc. Also known as Web 2.0 marketing, SMO acts as a powerful tool to increase the traffic and page ranking of your website. It […]
Posted on March 21st, 2008 by Amy Sherwood
Filed under: Social Media Optimization (SMO) | No Comments »
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a powerful web marketing tool used to optimize your website in order to get quick traffic and better page ranking. SEO involves modifying design and content by copywriting visible and invisible text to improve search engine reading.
There are two important aspects of Search Engine Optimization (SEO):
On-Page […]
Posted on March 20th, 2008 by Prasad Shejale
Filed under: Search Engine Optimization (SEO) | No Comments »
LogicServe is an Adwords Professional Company. LogicServe provide Pay Per Click (PPC) setup and management services. We offer a full Management and Optimization service for our clients by Qualified Google Adwords Professional’s & Campaign Managers. LogicServe goes beyond keywords, clicks and conversions to deliver tangible business value and measurable ROI on your search engine marketing […]
Posted on March 18th, 2008 by Prasad Shejale
Filed under: Pay Per Click (PPC) | 1 Comment »
